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Branding and logo design

Branding and having an attractive logo are pivotal for grabbing the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.

What is branding?

A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.

Simply put, a brand is defined by a customer’s overall perception of the business.


The Value of branding

Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.

Our branding process

  • Research
  • Exploration
  • Draft
  • Final Design

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