Branding and having an attractive logo are pivotal for grabbing the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.
A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.
Simply put, a brand is defined by a customer’s overall perception of the business.